Annika Sjölén
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From Annika to you
This is jewelry for every occasion. Every earring, necklace, bracelet or belt is made by hand by carefully chosen producers. Every item is unique and Annika wouldn’t have it any other way. And it’s all about expressing you. A quiet family dinner or a day at work? Stay with just one or two items. Want to make a deeper impression? Put on a few layers more. Improvise. With jewelry from Annika it’s actually that simple.
Annika Sjölén was a trained carpenter and designer before becoming a goldsmith. Her affinity for metal goes a long way back. As an art student it became her material of choice. Working nights in an empty blacksmith’s she could create pretty much what she wanted: Steel chairs. Steel cupboards. A steel chaise-longue.
The leap to delicate jewelry wasn’t actually all that great. “It’s all about shapes and colours and surfaces and expressing yourself”, she says.
Annika makes a point of not studying other jewellers. According to her “bijouterie is not very inspiring”. She looks to art, folklore, fashion and travel for inspiration. And gypsies.
The gypsy touch comes from relatives on her father’s side. Or maybe it just has to do with how she sees things. “Down there women have a way of dramatizing themselves.” “Down there” is Spain or India or Mexico or a Los Angeles neighbourhood or gypsies or any other phenomenon with strong, passionate and colourful women to inspire her strong, passionate and colourful accessories.
Her creations are meant for anybody and everybody. Full of happiness. Passion. Life. Drama. Feelings. Everything that matters. The main theme is always movement. Accessories from Annika are anything but static. She has no fear of mixing materials, “to see what happens”. But there is always balance. Composition. Proportions. Her feeling. Her design. Her jewelry. Creating it comes easier than describing it:
“It’s primitive and innovative at the same time. Naïve but also modern. I can’t come up with a deeper analysis than that. I leave that to people who like my work”.
Enjoy Annika Sjölén design.
ANNIKA SJÖLÉN DESIGN AB
Wollmar Yxkullsgatan 5b
S-118 50 Stockholm , Sweden.
Open 10-18 mon - fri.
Phone: 46 8 615 00 47 Fax: 46 8 615 06 47
annika@annikasjolen.com
PRESSAGENT
Saint PR Tanja Määttä
Kungsgatan 48 8 tr
111 35 Stockholm
Phone: +46 8-21 25 04
Mobile: +46 709 69 63 04
tanja.tm@chello.se
AGENT - SWEDEN
Yobema Johan Berg
Phone: +46 42 14 53 05 Fax: +46 42 14 53 05
Mobile: +46 706 10 00 49
info@yobema.se www.yobema.se
AGENT - ENGLAND
Nordik-Light
www.nordik-light.com
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ScandinavianStyles, Inc.
Helen Luttemo
San Rafael, CA 94901
helen@scandinavianstyles.com